Subway Taco Salad Branding Campaign

Awareness

식음료

KPI : Brand Awareness & Engagement ⎮ Targeting : Youtube Premium Targeting ⎮ Creative : 2 Horizontal Video Assets
Campaign Optimization : COVI AI optimization ⎮ Result : Above sector average by  CTR ▲ 0.59%(p), VTR ▲20%(p)

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To expand reach beyond users who are difficult to cover via YouTube ads,
YouTube Premium user targeting was leveraged,
resulting in strong exposure to highly engaged audiences and achieving an above-average 100% video completion rate.