COVI aims to provide a video advertising service that satisfies advertisers, partners, and users alike.
By delivering ads at the right moments and in placements that do not disrupt the content viewing flow, COVI encourages voluntary ad engagement.
We believe that a positive ad viewing experience leads to stronger brand images, improved media experiences for users, and ultimately, higher advertising performance.
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#COVIGroup #EfficientVideoAdvertisingPlatform #COVI
In the past, advertising was primarily centered around television. As technology evolved, exposure points expanded to websites, YouTube, and social media platforms such as Facebook, Instagram, and TikTok. However, many of these ads interrupt the flow of the content being consumed—pausing videos to display 60-second ads or covering written content with intrusive banners.
When advertisements interrupt content in this way, users develop strong resistance. Advertising, which should build brand awareness and positive brand perception, often results in negative impressions instead. Although skip functions exist, they do little to resolve the discomfort caused by intrusive advertising.
COVI identified this issue as a fundamental problem within the advertising market and was founded in February 2018 to address it. Overly provocative ads can harm brand image, while eliminating ads altogether undermines their purpose. No matter how well-crafted an advertisement may be, it cannot deliver results if it fails to reach consumers.
“Advertisements should be experienced like content,” said Myungjin Park, CEO of COVI Group. “Rather than interrupting the viewing experience or relying on sensational visuals, the key is to deliver high-quality ads that naturally blend with content.” Preserving user experience is essential, and COVI strives to create an environment where users voluntarily engage with video ads.
COVI does not produce video advertisements directly. Instead, COVI operates an advertising platform specializing in outstream video advertising. Outstream refers to ad placements outside the primary content stream—targeting moments after content consumption, when users are exploring what to watch next, rather than interrupting the content itself.
Source: IT Chosun (https://it.chosun.com )
