Spring & Flower, a full-service advertising agency, announced on the 29th that it has signed a strategic partnership agreement with ad tech company COVI Group.
Through this partnership, Spring & Flower plans to strengthen the media capabilities of its hybrid brand strategy solutions by leveraging COVI’s ad tech technologies.
Founded in 2018, COVI Group offers a video advertising solution that delivers ads exclusively to verified media environments based on its proprietary Native UX/UI Matching technology. Notably, 92.9% of COVI’s ad traffic meets brand safety standards set by global advertising verification platforms, highlighting the platform’s strong competitiveness in brand safety.
Minseo Kang, Director at COVI Group, stated,
“Through this partnership with Spring & Flower, which excels in brand strategy development and boundaryless campaign design, COVI’s solution will function as a customer-centric solution grounded in brand marketing.”
Sangyoon Hong, Head of the MAX Division at Spring & Flower, added,
“By combining the strengths of both companies, we aim to qualitatively enhance the advertising experience—one of the key challenges in today’s advertising market—while increasing satisfaction with brand safety. Furthermore, we plan to develop this collaboration into a strategic media solution that plays a vital role in the customer purchase journey.”
Through this partnership, both companies plan to further define a measurable advertising effectiveness model. They will continue to demonstrate the impact of advanced targeting, data collection and analysis, and media strategies aligned with specific marketing objectives—ultimately building successful case studies in the market.
Reporter: Jeonga Yoo (yuangela@dt.co.kr)
Source article available at: https://url.kr/7z31up
