No More Forced Exposure Ads
COVI was created to overcome the limitations of traditional forced-exposure advertising.
After applying our new technology, we discovered advertising performance that exceeded our expectations.
The graph below illustrates viewer retention from video ad start to completion.
In forced-exposure models such as YouTube and SMR, viewership drops sharply after the 5-second and 15-second marks, when skip buttons appear.
Because these ads interrupt the content users want to watch, viewers tend to wait only for the skip button and immediately avoid the ad.
COVI does not force ads on users.
Instead, users discover content naturally and choose to watch ads only if they are genuinely interested.
As a result, real test data shows that long-form ads (around 1 minute) on COVI achieve:
- 3× higher completion rates than YouTube
- Over 15× higher completion rates than Facebook
This demonstrates how voluntary viewing leads to deeper engagement and fundamentally stronger advertising effectiveness.
Strong Cost Competitiveness
Over the past two years, COVI has successfully executed continuous video campaigns across a wide range of industries in Korea.
Advertisers who experience COVI for the first time consistently recognize its high performance and often continue with long-term campaign executions.
COVI maintains strong cost efficiency with:
- CPM of KRW 6,000–8,000
- 30-second CPV of KRW 10–20
By delivering high engagement at a competitive cost, COVI offers advertisers outstanding value and a clear advantage in terms of media efficiency.
While COVI delivers strong advertising performance across standard 5-second, 15-second, and 30-second video formats, its effectiveness becomes even more pronounced with long-form videos exceeding one minute, such as branded content and influencer-led storytelling videos.
Well-produced brand films that convey a clear narrative—often requiring significant production cost and creative effort—are particularly well suited to the COVI environment.
Because these videos are exposed as one of the content options rather than forced advertisements, advertisers are able to reach genuinely interested audiences, resulting in high satisfaction levels for both brands and media partners.
Case Study: Beauty Brand J (58-Second Video)
The example below highlights a 58-second long-form video campaign from a beauty brand (Brand J).
- 100% completion rate: approximately 44% for the full 58-second video
- 30-second CPV: maintained at the KRW 10 range, demonstrating high cost efficiency
- Users who entered the core message delivery section (15–45 seconds) showed minimal drop-off and continued watching through to completion
This result confirms that COVI provides an optimal environment for delivering brand stories in depth, maximizing both message retention and advertising effectiveness.
