Is Your Advertising Truly Safe?

In today’s digital advertising environment,
where your ads appear is no longer optional —
it is a critical brand strategy.

According to a report by CHEQ, an online security company based in Israel and the United States,
when brand advertisements are exposed alongside inappropriate or unsafe content,
they can cause significant negative impacts on brand perception and consumer behavior.

Negative Impact on Brand Metrics

Brand relevance decreases by 2.8x
Purchase intent drops by 2x
Likelihood that consumers feel the brand cares about them decreases by 4.5x
Likelihood that consumers feel the brand understands them decreases by 3x
Perceived brand quality drops by 7x
Brand recommendation intent falls to 0.5x

<sub>Source: CHEQ, Magna & IPG Media Lab Research Report, 2018</sub>

Why COVI Is Different

COVI delivers brand messages only through verified and curated media environments,
ensuring brand safety while maximizing advertising effectiveness.

By providing a safe, refined, and high-quality ad experience,
COVI helps brands protect their value and achieve stronger marketing performance.