Are you paying for ads that were never actually seen?
According to Oracle Moat, a marketing analytics and measurement platform,
more than 60% of ads counted as “impressions” in reports were never actually displayed on users’ screens.
For years, the U.S. digital advertising industry has clearly distinguished between:
-
Served Impressions: ads delivered and counted on servers
-
Viewable Impressions: ads that are actually seen by real users
What Is Viewability?
Viewability is an online advertising metric that measures whether an ad was meaningfully visible to users, not just technically delivered.
To standardize the previously ambiguous definition of viewable impressions,
IAB (Interactive Advertising Bureau) and MRC (Media Rating Council) established the following global viewability guidelines.
Only impressions that meet these criteria are considered meaningful ad exposure.
IAB & MRC Viewability Standards
-
Display ads:
At least 50% of pixels visible for 1 second or more -
Video ads:
At least 50% of the video area visible and played for 2 seconds or more
COVI’s Higher Viewability Standards
COVI applies stricter measurement standards than the global guidelines set by IAB and MRC.
-
Impression counting:
Counted only when 100% of the video area is visible and playback begins -
View counting:
Counted when the video is played for 3 seconds or longer
Pay Only for Meaningful Exposure
With COVI, you pay only when your ad is meaningfully seen by real users.
Experience advertising built on transparency, quality, and real visibility —
experience COVI.
Inquiry : marketing@covi.co.kr
