In addition to core targeting options such as demographics, interests, DMP data, and ad engagement signals,
COVI now offers “Specific App & App Category Installer Targeting.”
With this feature, advertisers can:
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Exclude users who already use their app
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Target users who have installed apps closely related to their brand
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Reach users who actively engage with competitor or same-market apps
Furthermore, recognizing that a high proportion of YouTube Music users are also YouTube Premium subscribers,
COVI enables advertisers to target YouTube Premium users indirectly by reaching YouTube Music app installers — unlocking reach that is otherwise unavailable on YouTube itself.
Leverage COVI’s advanced targeting capabilities
to deliver your video ads to the audience that fits your brand perfectly.
