Awareness
Binggrae Banana Milk Branding Campaign
식음료
KPI : Awareness ⎮ Targeting : Frequency Capping (Max 3 per day) & DMP Interest & APP Installers & Re Targeting⎮ Creative : 2 Horizontal Video Assets
Campaign Optimization : COVI AI optimization ⎮ Result : Above sector average by CTR ▲ 1.19%(p), VTR ▲ 8%(p)
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By capping the frequency at 3 exposures per day, user fatigue was minimized.
Leveraging diverse targeting options, the campaign achieved a higher VTR compared to industry benchmarks.
