Skip Ads, 98% Skip Rate
In today’s era of video ad overload, consumers are constantly exposed to an overwhelming volume of advertisements, and resistance toward ads continues to grow stronger every day.
For forced-exposure video ad formats like YouTube, 87% of users report negative sentiment, and the skip rate after 5 seconds reaches as high as 98%. Users feel discomfort and fatigue from being forced to watch ads.
Traditional video advertising is largely divided into two formats:
In-stream ads, which appear before video content, and
Outstream ads, which interrupt articles by breaking the reading flow mid-content.
However, both formats share the same fundamental limitation — forced exposure that disrupts content consumption and user experience.
Reflecting the growing aversion to advertising, the number of YouTube Premium subscribers continues to rise rapidly. Ads that users are forced to watch ultimately deviate from the true purpose of advertising, leaving advertisers burdened with high costs and low efficiency.
As a result, this creates a vicious cycle in which neither users nor advertisers are satisfied.
COVI is a platform designed to overcome the limitations of traditional video advertising.
By introducing a new outstream technology, COVI enables users to voluntarily watch ads they are genuinely interested in, rather than being forced to view them.
The core of this innovation lies in replicating the exact UX/UI of partner media content within the ad itself.
COVI seamlessly matches its advertising UX/UI to the content UX/UI of each partner platform — this is the foundation of COVI’s proprietary technology.
The implementation process is simple.
Advertisers only need to provide their advertising assets — such as logos, copy, and video creatives. COVI’s automated platform then dynamically adapts and delivers the ad across 194 partner placements, fully aligned with each platform’s unique UX/UI, while analyzing ad performance in real time.
COVI is not an intrusive, forced-exposure advertising platform.
Instead, it delivers independent and clean native ad placements, allowing users to watch ads only when they choose to.
Because ad viewing is entirely voluntary, COVI achieves a significantly high 100% video completion rate.
Users naturally consume ads as part of the content experience, while advertisers benefit from stronger engagement and higher advertising effectiveness.
This creates a positive cycle in which users enjoy a seamless content experience and advertisers achieve meaningful performance results.
