Apple TV+ Branding Campaign

Awareness

Entertainment

KPI : Promoting Apple TV+ Original Content ⎮ Targeting : Non-targeting ⎮ Creative : 2 Horizontal Video Assets
Campaign Optimization : COVI AI optimization ⎮ Result : Above sector average by CTR ▲0.13%(p), VTR ▲10%(p)

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Achieved exceptional VTR and user immersion
by leveraging official trailers and AI-driven inventory optimization.