Callaway Apparel 25 SS Branding Campaign

Awareness

Fashion

KPI : Promoting the 25 SS Seasonal Collection ⎮ Targeting : App Installer Targeting (Golf Booking, Shopping, & News Apps) ⎮ Creative : 2 Horizontal Video Assets
Campaign Optimization : COVI AI Optimization ⎮ Result : Above sector average by CTR ▲0.44%(p), VTR ▲25%(p)

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Drove massive initial traffic from active golfers,
maintaining high-performance metrics through precise app-installer targeting.