GNM Life Year-End Sale Promotion Campaign

Awareness

Pharmaceutical

KPI : Promoting Year-End Sales ⎮ Targeting : DMP Interest Targeting (Pharmaceuticals, Healthcare, News/Media, Office Workers, etc.) ⎮ Creative : 3 Horizontal & 2 Vertical Video Assets
Campaign Optimization : COVI AI optimization ⎮ Result : Above sector average by CTR ▲0.18%(p), VTR ▲20%(p)

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Secured high engagement across all age groups from MZ
to seniors through multi-format creatives and broad interest targeting.