Kyobo Life Branding Campaign

Awareness

Finance&Insurance

KPI : Brand Awareness & Engagement ⎮ Targeting : DMP Interest Targeting (Insurance-related) & App Installer Targeting (Insurance Apps) ⎮ Creative : 4 Horizontal Video Assets
Campaign Optimization : COVI AI optimization ⎮ Result : Above sector average by CTR ▲0.7%(p), VTR ▲1%(p)

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Delivered positive brand impact by cross-targeting
insurance-related interests with high-value YouTube Premium users.