Lancôme Génifique Renewal Launch Campaign

Awareness

뷰티

KPI : Promotion of the Renewed Product ⎮ Targeting : DMP Interest Targeting (Beauty, Shopping, High-income Earners, etc.) ⎮ Creative : 1 Horizontal Video Asset
Campaign Optimization : COVI AI optimization⎮ Result : Above sector average by VTR ▲6%(p)

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Optimized reach for female beauty audiences,
concluding with a VTR significantly higher than the sector average.