Mercedes-Benz EQB Branding Campaign

Awareness

Automotive

KPI : Promoting the Launch of a New Model ⎮ Targeting : DMP Interest Targeting (Automotive, Lifestyle, Social, etc.) ⎮ Creative : 1 Horizontal Video Asset
Campaign Optimization : COVI AI optimization⎮ Result : Above sector average by CTR ▲0.05%(p), VTR ▲5%(p)

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Achieved high relevance with auto-enthusiasts
through DMP targeting, ensuring stable and superior VTR performance.