Awareness
Naver Plus Membership x Spotify Branding Campaign
App-based Services
KPI : Promoting Naver Plus Membership x Spotify Subscriptions ⎮ Targeting : App Installer Targeting (Heavy Listeners & Smart Shoppers) ⎮ Creative : 1 1 Horizontal Video Asset
Campaign Optimization : COVI AI optimization ⎮ Result : Above sector average by CTR ▲3.75%(p)
▼
Secured high CTR by segmenting app installers
and focusing on high-performing placements via AI optimization.
