Samsung Foldable 7 Branding Campaign

Awareness

Electrical & Electronic

KPI: New product promotion ⎮ Targeting: DMP Interest Targeting: IT, Digital/Electronics, Mobile Phones, etc. ⎮ Creative: 3 Vertical Video Assets
Campaign Optimization: COVI AI optimization⎮ Result: Above sector average by
CTR ▲0.09%(p), VTR ▲4%(p)

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Secured strong initial traffic and consistent high performance
by targeting IT/Mobile enthusiasts with diverse product creatives.