Awareness
Stella Artois Branding Campaign
Alcohol & Spirits
KPI : Brand Awareness ⎮ Targeting : Frequency Capping (Max 3 per day) & DMP Interest Targeting (F&B, Shopping, Alcohol, etc.) ⎮ Creative : 3 Horizontal Video Assets
Campaign Optimization : COVI AI optimization ⎮ Result : Above sector average by VTR ▲26%(p)
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Maximized reach via frequency capping and precise F&B targeting,
achieving superior VTR over a 4-month sustained campaign.
